The Barker Media Cube

I was bored and had a pen. And so ...

Hardness being how severely a message affects your life.

Bigness means institutional or mass organisations. The State is the biggest thing, your pub locals are fairly small.

So Twitter is down near the origin, and a stock quote passed between two small pension funds is somewhere near the middle!

The unique promise of ubiquitous telecoms [TXTs, email, web, mobile phone, etc] is allowing a mass of hard small-to-small messages to substitute for a few big-to-small ones. If I have Scred, then I need my bank less. If I can vote, then I don't need a King.